Creating a Customer Profile
The First Step to Creating Great Content
Customer profiles - also known as buyer personas - are necessary to provide even the simplest digital content with a sense of purpose and direction.
Before you tackle your next digital content project, take a moment to think:
Who are you writing for?
If you don't have a detailed answer at the ready, then you've skipped a fundamental step of the content creation process: the buyer persona.
Defining the Customer Profile
What is a buyer persona?
In simple terms, it's a thorough description of your ideal customer. The most effective consumer profiles delve deep into the lives of your target audience, describing an array of essential details, including:
- Demographics (age, gender, etc.)
- Career information (industry, employer, position, etc.)
- Goals and objectives
- Pain points and challenges
- And much more...
You can gather this data in several ways - online forms, past client behavior and survey responses are just a few sources worth considering.
Master the Art of the Customer Profile with Buyer Persona Examples, Customer Profiling Tips and More
Whether you're a content novice or a marketing veteran, browse our must-read buyer persona resources below to learn more about what goes into crafting the ideal customer profile.
Content Writers' Complete 2018 Guide To Buyer Personas: Not sure where to start? This blog post offers an all-inclusive rundown for buyer persona beginners.
What To Know About B2B Buyer Personas Before You Buy Blog Content: Selling to businesses is a far cry from marketing to individual customers. Here, you'll learn the finer points of creating a customer profile for a business versus a consumer.
Understanding Your Customers' Purchase Path And The Buyer Persona: Learn about each stage of the marketing funnel, and discover how your buyer personas will come into play every step of the way.
3 Ways Expert Writers Gather Data For The Ultimate Customer Profiles: After you have a good idea of what a buyer persona should look like, discover the best methods of profiling a customer using data with these essential tips.
Why The Best Content Writing Services Use Negative Buyer Personas: Meet the buyer persona's dark side - the negative buyer persona. Though they might sound imposing, negative buyer personas can work wonders in helping your business avoid squandering time on customers that aren't a good fit for your business.
Why Do You Need Customer Profiles?
Creating a customer profile might seem like a daunting task, but it's worth it. Why? The answer is simple: your product is nothing without the right customer, and consumers respond best to personalized website content.
It's even backed up by hard numbers - according to a 2016 study by Seismic and Demand Metric, 80% of marketers agreed that personalized content was anywhere from "more effective" to "much more effective" than content that wasn't aimed at anyone in particular.
Ready to Buy Content Targeted for Your 2018 Buyer Personas?
Are your buyer personas ready for action? Check out our content strategy document to get an idea of how Virtucom Group creates not just buyer personas, but also a comprehensive content strategy to support your business.
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