About Us

Our passion is to create great content. Our team of content strategists and professional writers are ready to collaborate with you to craft content that will engage and convert your online visitors.

Scott MacDonald President

Eric Zimmerman Vice President of Operations

Eric Zimmerman oversees all client programs and initiatives as the vice president of operations at Virtucom Group. He is responsible for client-partner development and works closely with the executive team to develop strategy and implement best practices, with the goal of delivering the most cost-effective and relevant solutions to each client. With a keen eye for production capacity, efficiency and leveraging technology solutions to increase return on investment for all Virtucom Group partners, Eric has successfully led program management initiatives for all client accounts. He brings invaluable insight and dedication to the firm and client-partners, aligning solutions and innovation with the world-class service found at the core of Virtucom Group's mission.

Dominick Musolino Director of Operations

As the director of operations at Virtucom Group, Dominick Musolino works closely with the executive, account management and creative teams on a daily basis to instill best practices for all of Virtucom Group's client partners. Whether working with a group of writers and editors to hone digital marketing processes to produce great content, or a retail partner to enhance the validity of their website's page, Dominick uses his experience as a copywriter, editor and leader to ensure the team is producing the best possible product in a timely, effective manner.

Dominick is a graduate of Le Moyne College, with a B.A. in English and Communications. He is HubSpot Certified in Inbound and Content Marketing.

Jackie Forte Director of Business Development

As Director of Business Development, Jackie Forte works directly with the Virtucom Group executive team to implement strategies for new client onboarding and existing client growth, while overseeing all Business Development resources companywide. Jackie has spent 18 years in various leadership roles relating to IT network hardware and software sales in datacenter environments, as well as owning her own successful technology sales firm, TrueForte, Inc. She looks forward to sharing her expertise working with C-Suite executives and developing Fortune 1000 accounts with Virtucom Group by developing new, national accounts with an e-commerce focus. Virtucom Group provides content creation, data acquisition services and taxonomy development to major retailers, distributors and brands throughout the US and Canada decreasing time to market and increasing market share and revenue.

Jackie has a Master's degree from SUNY-Buffalo and a Bachelor's degree from SUNY-Oswego. She has completed additional coursework in business and leadership at Syracuse University, SUNY-Oswego and through Ahern, Murphy and Associates. Jackie has served as a volunteer and board member for several local organizations and is currently president of the North Syracuse Education Foundation, a 501(c)(3) non-profit supporting enhanced student programming in grades preK-12 in the North Syracuse Central School District.

Stephen Mullane Production Manager

As a member of Virtucom Group's leadership team, Stephen Mullane has two main goals: delight his client base and ensure his internal team is happy, productive and running like a well-oiled machine. He works directly with the firm's customers to ensure their ecommerce and content marketing success. Stephen began his journey at Virtucom Group as a copywriter, and he often calls on that experience when he's collaborating with his writing and editing team.

Stephen graduated from Le Moyne College, earning a B.A. in English with a concentration in creative writing. He is HubSpot certified in Inbound and Content Marketing.

Erica Geller Program Manager

Erica Geller is a marketing professional who partners with her team at Virtucom Group to offer an in-depth customer service experience. Erica began working with Virtucom Group as a copywriter and eventually was promoted to the position of lead editor, where she learned team management and client relationship skills. Erica has worked hand-in-hand with many of Virtucom's clients since 2008.

Erica's previous experience is in journalism and higher education. Prior to Virtucom Group, she worked for several local newspapers primarily as an editorial resource. She has also taught as an adjunct instructor for the English Department at SUNY Oswego.

Erica is HubSpot certified in both Inbound and Content Marketing. She holds a Bachelor's Degree in English Literature from Dartmouth College and a Master's Degree in English Literature from the University of Rochester.

Sunshine Ingersoll Program Manager

Sunshine Ingersoll is a program manager at Virtucom Group, managing content production for retail clients. Her work includes overseeing content creation, data acquisition and image processing teams, ensuring deliverables are complete, accurate and on schedule. She is thorough and timely in supporting client requests, and she is a trusted liaison for the client, their suppliers and Virtucom Group's internal teams. Her diligence, strong attention to detail and knowledge of the industry are valuable assets in maintaining long-standing relationships with clients, as well as with countless vendor representatives.

Starting her career at Virtucom Group as a data acquisition specialist, Sunshine worked with video game publishers to collect and organize product information. She has since worked on and managed several accounts - working closely with retailers and suppliers who provide a wide assortment of product lines that include consumer electronics and appliances, office supplies, sporting goods, apparel, health & beauty and pet supplies.

Sunshine received a B.F.A. in Graphic Design from SUNY Oswego, and she holds certifications in Inbound and Content Marketing from HubSpot.

Sheryl Davis Content Marketing Manager

Sheryl Davis is a content marketing manager for Virtucom Group. Her mission is to deliver compelling website and blog content that captures the hearts and minds of her clients' audiences. If you were a fly on her office wall, you'd probably find her working with Virtucom Group's in-house writers to infuse their content with storytelling, encouraging the team to keep up with the latest news in digital marketing or working on the script for the next Content Marketing Tips from Virtucom Group video.

Before joining Virtucom Group in 2010, Sheryl spent a decade working in the political communications field where she wrote a lot of press releases, strategized and coordinated election campaigns and worked to make politicians look good, no matter the medium.

Sheryl is certified in Inbound and Content Marketing by HubSpot and has a B.A. in Psychology and a B.A. in Economics from the University at Albany (SUNY Albany).

Abigail Moore Content Marketing Manager

Abigail Moore is a content marketing manager at Virtucom Group, where she works with a team of writers to create engaging, SEO-optimized blog posts, landing pages and articles - and anything else clients can imagine. Due to her passion for content strategy development, Abigail approaches each piece of content as part of a bigger picture of the client's inbound marketing needs and overall growth. Abigail is especially interested in long-form content and is always seeking new ways to create high-value ebooks, white papers and more.

Abigail is HubSpot Certified in Inbound and Content Marketing and received a B.A. in English from SUNY New Paltz and an M.A. in English from SUNY Oswego.

Liz Landry Onboarding Manager

Elizabeth (Liz) Landry joined the Virtucom Group team in 2014 as an acquisition specialist and is currently an onboarding manager who helps oversee the acquisition and item onboarding workflows for various ProdX and traditional retail clients. She also writes for Virtucom Group's Retail Blog, assists with social media initiatives and periodically coordinates professional development workshops for fellow employees. In her work, Liz enjoys applying her keen eye for detail and organization, collaborating with colleagues to improve processes and trying her hand at new and exciting projects.

Prior to coming to Virtucom Group, Liz completed a grant writing internship where she honed her research, writing and communication skills while also developing her love of details and working within a team of dedicated individuals.

Liz earned a B.A. in English Literature from SUNY Geneseo and is both Inbound and Content Marketing certified through the HubSpot Academy.