About Us

Our passion is to create great content. Our team of content strategists and professional writers are ready to collaborate with you to craft content that will engage and convert your online visitors.

Who We Are and What We Do

Virtucom Group is a digital content and data solutions firm that specializes in creating top-quality, strategic content for businesses interested in growing their online leads and customers. Our team of trained, in-house writers, experienced editors and service-oriented content strategists is driven to exceed expectations.

We believe in doing the in-depth research required to provide the value-rich content today’s consumers demand. We get to know your audience and your industry, and we use our knowledge of inbound marketing and storytelling to engage your prospects with original, thought-provoking content.

With every step they take on their journey toward becoming a loyal fan of your brand, it’s our job to help your potential customers trust your business, so they move from browser to buyer. That’s why before we deliver anything – whether it’s a blog post, e-book, sponsored content article or product page – we run it through a rigorous quality control process – because your brand’s reputation depends on it.

Our Story

For more than 15 years, we’ve been a trusted partner to leading retailers, such as Best Buy, Home Depot, Academy Sports + Outdoors and Office Depot. In 2002, we began by offering taxonomy, product content management, writing and editing services. Today, with our innovative managed onboarding service, called ProdX, and our versatile team of writers and editors, we continue to work closely with retail companies to convert more of their online visitors into loyal customers.

But that’s just the first chapter of our story. Recognizing the dramatic shift from traditional marketing to inbound marketing that has taken place over the last decade, our team – already experts in writing online product content – trained with HubSpot to learn the fundamentals of inbound and content marketing. As perpetual students, we were excited to jump into the fast-paced, dynamic field.

Since the launch of our digital content services – including blogging, e-books, sponsored content and more – we’ve worked with thousands of businesses, large and small, in a wide range of industries. We’ve written for fields as diverse as legal, healthcare, education, automotive, construction, financial services and tourism.

People often wonder how we can speak to so many different fields. The answer: we believe in the power of the inbound marketing methodology, which revolves around understanding the buyer and where they are in the buyer’s journey. And we believe in providing the exceptional content that can help you build your business.

The rest of our story is unwritten, but there’s one thing you can count on: we want nothing more than to be a part of your success story