You buy articles online to promote your brand and buy blog content because frequent publishing is critical to a strong inbound marketing strategy. But are you supporting that content with white papers?
White papers are in-depth, long-form content that explains a problem and posits a solution through extended research, rich data and persuasive analysis from an industry authority. This type of content helps guide buyers through the digital marketing funnel without making an explicit sales pitch. Instead, a white paper makes complex problems solvable with expert insights and demystified research.
If you're ignoring white papers, you're neglecting an important tool for generating leads and building authority. Partnering with an experienced copywriting agency to create this type of high-value, long-form content gives you an edge over competitors by offering real value to prospects and establishing your brand as an industry thought leader.
Many companies buy blog content or use content writing services for websites to buy articles online. However, you'll likely see the greatest return on your investment when you buy white papers as part of a comprehensive content strategy. There are many reasons to outsource this type of content creation, including:
When you purchase white papers from a marketing writing services company, your team stays focused on your daily tasks while you receive top-quality content crafted to your exact specifications. And while not all content writing companies can deliver the same level of service, Virtucom Group has extensive experience in the content writing industry, so we can take your white paper project from start to finish with zero added work for your staff.
Better lead generation. Today's shoppers demand value in return for their personal information, and they want to do extensive research before committing to a purchase. With data-backed answers and detailed content, white papers make prospects far more likely to become leads.
A stronger reputation. Providing long-form content shows an investment in your potential customers, and it gives them a reason to invest in you. White papers bolster your company's reputation, ensuring that site visitors won't just become customers - they'll eventually become your brand's strongest advocates.
Tested strategy, industry-leading quality. Virtucom Group isn't just another place to buy articles online. We're a content development agency that creates each piece of content with the client's strategy in mind. Our website content services include careful analysis of your buyer personas and business goals, and all of our content is created by expert writers, carefully reviewed by experienced editors and delivered accurate and error-free every time.
Virtucom Group has more than 15 years of experience as a content development agency. We've grown with the content writing industry and have the knowledge, talent and commitment to fuel your inbound marketing with rich, engaging content.
Fill out the form below to get started!