Inbound content marketing has a profound impact on your lead generation and customer acquisition efforts. However, if you don't have the budget or management resources to maintain a staff of in-house writers and editors, outsourcing blog posts and other website content can offer the same benefits without the time commitment.
According to a recent survey conducted by the LinkedIn Technology Marketing Community, the top five content marketing challenges are:
If you're facing these same problems, you're not alone. On average, 75% of organizations outsource some or all of their content creation.
Before you purchase copywriting services or buy articles for your website, consult these resources that cover all things content outsourcing.
Say No To DIY Content Writing: 4 Signs You Need To Outsource Content Creation: Falling behind schedule? Lacking a documented content strategy? These and other issues can result in poor content performance.
5 (Wrong) Reasons You Think You Don't Need To Buy Blog Content: If you're reluctant to outsource content creation, consider this your wakeup call.
4 Answers Your CMO Needs To Outsource Content Writing Services: You've already set your eyes on partnering with a content agency. Now all that's left is getting approval from your CMO.
Don't Buy Articles, Buy Content Development Strategy: Weighing the pros and cons of buying articles versus content development services? Learn why you should opt for the latter.
Consider This Before You Buy Blog Content Off An A La Carte Menu: Too-good-to-be true writing services are just that - too good to be true. Don't risk hurting your reputation by purchasing piecemeal articles.
Not all outsourced content is created equal.
Freelance bloggers may work for a company or be self-employed. And while they can produce content quickly when you're in a pinch, they offer too many disadvantages to ignore. Lack of commitment, low-quality content and missed deadlines are all common traits of freelancers, though some may be more dedicated than others. The problem is that you won't know which type of freelance writer they are until after you've signed their contract.
On the other hand, copywriting agencies employ a team of experienced and highly trained writers to create high-quality content that's delivered on schedule, month after month. Content agencies also have editors that check for spelling and grammar mistakes and often provide a full range of content development services to supplement or build up your content strategy.
Virtucom Group has more than 15 years of experience as a content development agency. We've grown with the content writing industry and have the knowledge, talent and commitment to fuel your inbound marketing with rich, engaging content.
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