You can't afford to pay overtime to your current staff, and you definitely don't have the funds to hire an in-house team of expert writers and editors. Your next best move may be to outsource content writing.
But are copywriting agencies worth all the hype? And can outsourcing content creation really offer the same benefits as an internal marketing department?
Yes - and yes.
From staff limitations to poor website performance to limited strategy, there are a multitude of reasons to outsource content creation to an experienced content marketing agency. According to the 2018 Benchmarks, Budgets and Trends - North America report by the Content Marketing Institute:
It's time to breathe new life into your content, and the easiest, most cost-effective way to rejuvenate your site is by hiring an agency with a wealth of knowledge and experience in inbound content marketing strategies.
Don't take another step in hiring a content creation agency without performing your due diligence. Here are some resources to help ensure that you're making the right decision.
Hire Content Writers Who Can Write For Your Brand Persona: Looking to outsource content writing to a copywriting agency? Learn how to find a content creation agency that can develop authentic web copy for your brand.
Need Content Writers? Choosing From In-House, Freelance And Content Writing Services: Discover the differences between in-house writers, freelancers and independent content agencies.
Don't Hire A Freelance Blogger Until You Read This: Hiring a freelance blogger may seem like the affordable option, but it can cost your brand in reputation and on search engine results pages (SERPs).
The 5 Questions You Must Ask Before Buying Content Writing Services: You've decided to buy content writing services. Before you commit to any one content development agency, you should always ask these five questions.
Don't Let Your Copywriting Agency Get Away With These 4 Mistakes: So your current copywriting agency is failing to live up to your expectations. Learn when it's time to ditch them.
By nature, freelance copywriting services typically cost less than copywriting agencies, but those savings can actually cost you big in the long run. Unlike trained copywriters working for a content creation agency, freelance writers often produce subpar, inconsistent content and can disappear at a moment's notice.
With a professional inbound marketing agency, however, you'll enjoy high-quality content delivered on a consistent basis, a team of writers and editors experienced in your industry and an effective content strategy that incorporates fresh topics and keyword research.
If your schedule doesn't allow time for writing blog posts and website content, it may be time to look into hiring a content creation firm. Before outsourcing content creation, download our ebooks to learn how to find a reliable content partner and what you'll need to do to maintain a productive relationship.
Ready to get started with high-quality content writing services? Speak with one of our strategists today.
Virtucom Group has more than 15 years of experience as a content development agency. We've grown with the content writing industry and have the knowledge, talent and commitment to fuel your inbound marketing with rich, engaging content.
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